The Argo

BrandingDigital AdvertisingWebsite Development
Written By Ads Admin

The Argo represents a comprehensive brand launch and digital marketing campaign for a new construction, 32-unit boutique apartment building in South Minneapolis' Howe neighborhood. This pre-leasing campaign required Apartment Factor to establish a complete brand identity from the ground up and build momentum for a property that wouldn't be move-in ready until March 2026.

Services Delivered

Complete Branding Package

Apartment Factor developed The Argo's full brand identity, creating a grounded, community-focused visual system that communicates sustainability without sacrificing modern appeal:

  • Brand naming

  • Visual identity system

  • Messaging framework

  • Brand guidelines

Custom Website Development

The website serves as The Argo's digital home base and primary conversion tool, designed to educate prospects about sustainable living while driving pre-leasing commitments.

Digital Advertising Campaign

A targeted paid media strategy designed to generate qualified leads during the critical pre-leasing window. These campaigns included keyword research, copywriting, graphic design, video editing, and campaign management.

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